Time pressure
Busy customers needed a quicker pickup flow before work or meetings.
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Mobile UX/UI · Concept
Surf Coffee Mobile Ordering
A mobile app concept for ordering coffee ahead, customising drinks and paying online to reduce waiting time during peak hours.
Mobile UX/UIOrdering flowLoyaltyVisual design
Research
What customers needed
Queue avoidance
Users preferred ordering ahead instead of waiting in line.
Repetitive ordering
Customers wanted a faster way to repeat their usual drinks.
Final design
One continuous ordering flow
The experience connects menu browsing, drink customisation, checkout, loyalty and order status without forcing customers to switch context.
Customise without slowing down
Sizes, milk options, sweeteners and quantities remain visible and easy to change. A clear total and persistent CTA support confident checkout.